Your conversion rate is one of important metrics for you to measure. It will tell you how many people are completing a chosen action. This might be taking up an offer or purchasing a product. Boosting this conversion rate is an easy way of increasing the amount that your business is earning. But this can be easier said than done, which is why many people end up turning to conversion rate optimization tools. Here are some tips you can use on your site.
Calculating Your Conversion Rate
The first thing that you need to do is figure out what your current conversion rate is. The good news is that this is a very easy task. First, you need to calculate the number of transactions and divide it by the number of people who visited your site. Multiply that figure by 100. That’s your conversion rate.
Make Your Call to Action Clear
The first thing that you need to consider is your call to action (CTA). This is the thing that you want the user to do. There are a few ways that you can improve this aspect. First, you want to make sure that it is clear. You’ll also want to explain the benefits of taking the action.
It’s a good idea to look at how the call to action is being incorporated. Tailor it to the type of content you are creating. For example, if you are writing a blog post it’s a good idea to include a text-based CTA.
Try Testing Your Lead Pages
Another method you can use is to try and play around with the way that your lead pages have been formatted. A small change in the language, style, or images can be enough to boost your conversion rate. To find what works for you, it’s important that you experiment with plenty of different options.
Re-Engage People
It’s likely that many of the people who visit your site won’t do what you want them to. This can be frustrating. But it doesn’t need to be the end of their journey. They have already shown an interest in your organization. Because of this, it’s a good idea to try to re-engage them. Try showing them ads. This can be especially effective on social media sites, like Facebook.
Use Conversion Optimization Services
Sometimes, it might be best to use professional conversion optimization services. They will be able to bring plenty of insights. For example, they will be able to help you perform A/B testing to find what content your audience prefers. They are also able to keep up with industry trends, which are constantly shifting.
What to Aim For
The unavoidable fact is that most of the people who land on your page won’t do what you want them to. This is something that all websites will need to deal with. It’s estimated that the average online shopping conversation rate is around 2.57 percent. If you can achieve this rate on your website, you will be doing well.
Conclusion
Boosting your conversion rate is key to improving your business. It will allow you to improve your sales. There are plenty of methods that you can use to optimize your conversion rate. Just remember that this a slow process. You might need to try it for a few weeks or months before you start to see the results.
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