You might think that if you’re running a small business or contracting company, you don’t need to worry about search engine optimization (SEO). But even if you have little experience with marketing, it’s important that you don’t ignore this powerful way to bring in new customers. Here’s why local SEO can be so beneficial to your bottom line:
What is local SEO?
Local SEO refers to the optimization of your site, content, and advertising to rank well in local search results. It’s important for small businesses who want to attract more customers in their area.
When someone searches for a service or product that you offer on Google or another major search engine, it’s possible that you will show up in the local search results if you have optimized your website accordingly.
If you are not showing up in local search results, it’s likely that your competition is. This means they will be attracting more customers who are looking for a service or product like yours locally. You may require the services of lead generation companies for contractors.
The benefits of local SEO
Let’s start with looking at some statistics
- 46% of all Google searches are looking for local information.
- 97% of people learn more about a local company online than anywhere else.
- 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours
- “Near me” or “close by” type searches grew by more than 900% over two years
These numbers are telling a simple story. That story is, it’s important to be found online! Local SEO isn’t just good for small businesses and contractors, it’s necessary for them. If you’re not ranking in the top search results in your area, you’re going to lose out on nearly half of your potential customer base. With nearly 100% chance that they’ll go elsewhere if they can’t find what they need right away. It doesn’t matter how great your service is, if someone doesn’t find you through their search, they won’t know about you. It’s important to reach out to an seo company for contractors.
How to optimize your website for local SEO
Many small businesses and contractors are looking to expand their business, but often the best way to do so is by expanding locally. This means finding ways to get your brand in front of your local customer base. One way to do that is by optimizing your website for local search engines. A professional website developer can help you create a site that will rank well in search results for relevant keywords, phrases, and other terms that people might use in the area you serve.
A lot of SEO comes down to content. Whether it’s wording on your site or continuous content through blog writings. The content and keyword placement tells search engines what your company does and what potential customers would be searching for in order to find you.
If you’re not sure where to start with SEO, it’s important that you speak with a professional who knows how to target key geographic areas while keeping your target audience engaged.
What is the difference between SEO and local SEO
Traditional search engine optimization (SEO) refers to optimizing a website and its content so that it ranks higher in the Google search results. It has become an essential marketing strategy for businesses of all sizes. The problem with traditional SEO, though, is that it’s a one-size-fits-all solution that doesn’t account for regional differences in what people are looking for. That’s why local SEO has emerged as a more important technique.
Local SEO focuses on making sure that businesses rank highly in their geographic area or region rather than globally. If you’re a business owner with multiple locations, such as a chain of restaurants, then you need to consider using both types of SEO strategies because customers may be searching for something different at each location.
How to get started with local SEO
Local SEO is an important part of any marketing strategy, and it’s especially important to small businesses and contractors. Local SEO is very time consuming and can get complicated if you don’t know what you’re doing. Owners should be focusing on the business. They likely don’t have a ton of free time to write content and get backlinks. Because of this, the most effective approach may be outsourcing your SEO needs.
There are SEO companies for contractors that specialize in local SEO because they understand all of the aspects and nuances involved with getting your business found online by potential customers. You need to find a company who knows how to do local SEO right so you don’t waste money on incorrect campaigns. A lot of these companies will offer different packages depending on what you want them to do for you. You’ll want to figure out which one best suits your needs and budget before hiring them.